Patient focus during clinical trials emphasizes patients' active involvement in the design and execution of the trials, ensuring that their needs, preferences, and experiences are central to the process. This approach recognizes patients not just as participants but as key stakeholders whose insights can significantly improve the relevance, effectiveness, and success of clinical trials.
The involvement of patients in the clinical development process is seen as a potential game-changer for enhancing study design and delivery. It can lead to better recruitment, retention, and engagement, including adherence to protocols. To achieve this, sponsors and Contract Research Organizations (CROs) need to work closely with patient advocacy groups and informed patients.
